Meet our Board of Directors
Maurits Haasnoot
Owner and CEO
Maurits’ parents ran a shipping and trading company founded by his grandfather for 30 years. It was sold in 2000 and ended Maurits’ plan to take over at the helm. However, this did not extinguish his entrepreneurial spirit. After obtaining his bachelor’s degree in business administration, he was immediately recruited by Focus Care, the company founded by his uncle, John van der Sluijs. The firm was experiencing rapid growth and John could use the extra help.
After joining as a product manager in 2009, Maurits took advantage of every opportunity to learn about logistics, finance, IT and process optimisation. He became a shareholder in 2015 and, in 2020, succeeded John as managing director, who wanted to focus more on expanding the product portfolio. Since gaining outright ownership in 2022, Maurits has focused on the company’s growth strategy by broadening in-house operations, increasing the product range and developing relations with new markets outside the Netherlands, which serves as the permanent core market.